Business firms and large corporations can easily afford to hire a social media agency or full-time staff to run their Instagram, Facebook, and Twitter accounts, but smaller companies most often have to manage their own marketing on social media. They do however also have many other responsibilities, and business owners are often too busy or overwhelmed to spend much time maintaining their social media presence.
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Getting feedback should be a priority for any business that is targeting to retain customers. Nicereply is a perfect tool for this because with it you can get feedback by sending your audience customizable surveys that match your brand.
As far as gaining traffic to your website, social media marketing can be another major contributor to add to the list. Although it can fall under search engine optimization, the amount of traffic it generates for small businesses is growing at a rapid pace.