I think you’re right that traffic is very important. But it seems the biggest problem aspiring web marketers have lies mostly in step two. The real key, after all, is to have something of VALUE to exchange for money.
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Employees were told to create a digital avatar and spend their workday in a virtual office, replete with chat room cubicles and a gossip-ready “water cooler.” They were also instructed to keep their home webcams and microphones on and at the ready, so a spontaneous face-to-face chat was always only a click away.
With all the fancy text colors and fonts, don’t forget to make sure that the copy is legible. Pages with dark background and light text generally tend to convert less than light background with dark text, but there’s nothing that works all the time in all industries. Use a font size that is easy to read. Make sure the main headline uses a larger font than the rest of the page. Always have a call to action above the fold. Use large call-to-action buttons. Use as few fields in the form as possible – if possible, just ask for the email. Never use a countdown timer with more than 72 hours on the clock Place the countdown timer just under the call-to-action. Highlight the benefits. When using video, upload a thumbnail that will encourage people to click the “play” button. Always have the video “play” button above the fold. When using an “alert bar” at the top of the page, never use more than one line of text. When using the word FREE as the price, show the original price with a strikethrough. Structure of a basic lead capture page