One of the top reasons for high CPA (cost per acquisition) for e-commerce stores is shopping cart abandonment. According to Statista, the following are top reasons for users abandoning your website shopping cart:
Since we only retrieve the data and limit write queries to update inventory, the product table is considered a static data component in the shopping cart. Here is an example of a product table: CREATE TABLE `shopping_cart`.`product` ( `id` INT(10) NOT NULL AUTO_INCREMENT, `name` VARCHAR(100) NOT NULL, `desc` TEXT NOT NULL, `SKU` VARCHAR(50) NOT NULL, `category` VARCHAR(50) NOT NULL, `price` DECIMAL(6) NOT NULL, `discount_id` INT(5) DEFAULT '0', `created_at` TIMESTAMP NOT NULL, `modified_at` TIMESTAMP, UNIQUE KEY `prod_index` (`id`) USING BTREE, UNIQUE KEY `sku_index` (`id`,`SKU`) USING BTREE, PRIMARY KEY (`id`), CONSTRAINT `fk_prod_discount` FOREIGN KEY (`discount_id`) REFERENCES `shopping_cart`.`discount` (`id`) ON DELETE SET NULL ON UPDATE SET NULL ) ENGINE=InnoDB; Session data
Minimalism is always in trend, so buying such a design means walking with the times. It’s clear, black-and-white, without any extra color accents that may grab the customer’s attention and distract them from making the purchase. The “Checkout” button steals your sight, and all you want to do is to proceed. And that is what every seller wants!
Ecwid offers pre-made modules with website builders like WordPress, Joomla, and Drupal, making it a very popular eCommerce solution. To date, about 1.6 million online merchants are using Ecwid accounts. You can use Ecwid to sell across multiple websites and manage it all from one admin. And you can do it without emptying your wallet. Pros Add sales to any existing site Low monthly cost, including free option Easy to use Sell on multiple sites Cons Free version omits popular features Not suited for large businesses Basic design tools Pricing
The ecommerce software by Shift4Shop has gone through eight different versions with the ninth in the making. It’s safe to say this cart is here to stay.
The plugin also supports configuring a suitable shipping option and calculating tax ratios automatically.
Premium Packages is a free full-featured WordPress eCommerce Plugin to sell digital products easily. WordPress Download Manager 5,000+ active installations Tested with 5.8.3 Updated 4 weeks ago CartPops.com 2,000+ active installations Tested with 5.9 Updated 2 weeks ago Pronto Tools 2,000+ active installations Tested with 4.8.18 Updated 4 years ago
Improved purchasing experience: Support for online payment options and an updated product catalog help improve user experience. Online payment options provide customers the flexibility to make payment digitally using credit or debit cards. Whereas an updated catalog helps users view a well-organized list of products in stock. Increased sales: The tool helps capture online shoppers and also helps tap into buyers living in distant states or countries. Whereas the ability to offer discount coupons offers an incentive to shoppers to purchase from your online store. Key considerations for selecting a shopping cart software
The app store offers around 300 extensions. Some are free, while some can cost up to $150. A couple are a bit outdated, so be careful to check when an app got its last update.
When choosing a stand-alone shopping cart software for your ecommerce store, you can add these features to your website by simply adding a plugin or extension when you need it. It is simple enough that you can do it on your own, but you can also delegate that task to your IT person if you have one.
Some e-commerce software themes come with a "mobile theme" that activates when the customer visits from a tablet or smartphone, but the better option is to choose a theme with responsive design. Responsive websites alter their layout to fit the visitor's screen. Google prioritizes responsive websites in search results, so choosing a responsive theme will help boost your SEO.
plusGarvey BSKT-57006 20" x 13 3/4" x 10 3/4" Black Market Shopping Flexi-Basket - 12/Pack
If you use WordPress, it’s even easier. You can just install the UltraCart plugin and feature products or groups of products on your website in only a few clicks.
They also show how much more money needs to be added to the order. Then the shopper knows when they qualify for free shipping.
WordPress Simple Paypal Shopping Cart has three settings pages. I am going to show these settings pages in full to help you see the customisation options the plugin offers. However, before I do, I would like to show you how simple the plugin is to use.
When taking a look at the WordPress ecommerce plugins, we wanted to understand what the most important features were, as outlined above. After that, it was essential to figure out what made each of these plugins stand out compared to the others. You’ll find that some of the ecommerce plugins have more features in general, while others are better for simple, clean stores. On the other hand, you’ll see that there are a few niche ecommerce plugins for completing specific tasks–such as selling digital downloads online.