Google Drive has a 15GB free plan, which should be more than enough for a freelancer working in Google Docs. 15GB — $0/month100GB — $1.99/month200GB — $2.99/month2TB — $9.99/month 10. Dropbox Integration with Google Workspace & Microsoft Office 365Good sharing features
SEO is global, so always think global when it comes to your potential client base.
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A pop-up store also can act as a great offline marketing outpost. You can use your store to hand out coupons to be used in your online store, and you can collect email addressess and social media followers.
A good ecommerce marketing strategy will focus on sales (duh), but will also take into account brand consideration and reach, as well as metrics like CLV (customer lifetime value) and NPS (net promoter score).
Gorgias integrates with more than 30 e-commerce and social media platforms including Shopify, Shopify Plus, Magento, BigCommerce, Instagram, Facebook, Yotpo, Recharge, and Smile.io.
Think of “designed blocks” as pre-designed containers and rows with placeholder images, text, or elements.
Using keywords helps search engines, especially Google, categorize your content and ensure it reaches the right audience. It also helps your target audience find your website and services. To optimize your site with the right keywords, use applications like Ahrefs that are designed to help you find the right keywords your audience is searching for.
You don’t have to make many decisions in order to get started. And, if you’re ever confused as to what you should be doing, there is help to be had. All you have to do is click the “?” symbol and you’re provided with more information and advice.
Consistent opt-ins to your email list is a non-negotiable aspect of building an online business. Use these tools to get people to join your list and become part of your tribe. Leadpages. In the past we’ve used Leadpages to build landing pages for our sites. There’s a couple of quirks with it, but if you need a landing page that will integrate with a bunch of different tools, Leadpages will work well. Unbounce. A Leadpages competitor you should be aware of. We’ve used them sparingly in the past. They’ve focused on tracking ad spend ROI, so if you’re in that world, give them a shot. ThriveLeads. This is what we use for the opt-in forms on our brands’ sites. They have a huge suite of products that are helpful branding tools. Buzzsumo. A good way to find influencers in your niche to reach out to for guest posting or interviews. Sumo. This tool is a great WordPress plug-in to capture leads and convert them into email list subscribers or social media fans. CrazyEgg. A visual tool to help you see where and how traffic interacts with your website. Moo. Of all the business card companies out there, Moo is my favorite. Not the cheapest, but they create quality printed business material. Etsy. We used Etsy to get our office signs made. There’s a lot of options for this, but Etsy connects you with smaller vendors who do a great job. GotoWebinar. We’ve gone back and forth with GotoWebinar. It’s an expensive solution, but almost always works. When you use webinars to generate revenue, sometimes that’s a worthwhile trade-off. WebinarJam. We’ve tried this one, and like it. A cheaper alternative to GTW. Slack. Our internal team communication preference. Buzzstream. A great tool for influencer outreach. Zoom. We use this for internal team calls and video calls with clients. Uberconference. If we need to record a conference call, this is our preferred (and FREE) solution. Soapbox. An awesome Chrome plugin from Wistia for creating screen capture videos. This is especially useful for making visual processes for your team. Fiverr. If you don’t have the funds to hire a graphic designer, Fiverr can be a good solution. Make sure the designs don’t infringe on other artists’ work, though. Upwork. Another marketplace for freelancers. We’ve found web experts, bookkeepers, marketing consultants, and more on this site. 99 Designs. Another option for on-demand graphic artists, whether you’re creating a new product logo or looking for a designer for a book cover for your new lead magnet. Great Branding Doesn’t Happen in a Vacuum
Next, you'll need to keyword optimize your site for search engines. Essentially, this means you'll choose keyword(s) that relate to your business, and incorporate those keywords into the URL, body text, image text, headers, and navigation bar.
Our research shows that just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces, but 68% of those who do say they are the most effective social media marketing platforms they leverage.
The McKinsey Global Institute found that companies can increase their employees’ productivity by 20-25% by using social technologies. Create the conditions for workers to build trust and earn one another’s respect.
Zoho CRM is another popular CRM solution for small businesses that brings companies and customers together via one integrated platform giving marketing, sales, commerce, and customer service an intuitive lens into every customer. Build pipelines and help sales acquire more leads with marketing automation tools and omnichannel workflows that streamline customer journeys at scale.
GrooveDesk – If you need to deal with customer tickets, GrooveDesk will allow for an integrated help-desk feature, for you or your team, to solve customer support tickets.
Hopefully, you will even attract some repeat customers. Make sure that your website is intuitive, so that visitors can easily find your product categories and check out.
Buying in bulk requires that you have significant cash to spend up front. The upside is that you’ll usually get your products at a cheaper price than you would with dropshipping. That means higher profit margins for you every time you make a sale.
When a search engine (usually Google, of course) crawls a page, it must try to figure out what the contents mean so it can properly index and categorize it, and while search crawlers have become smarter over time, they’re still not great at interpreting natural language. That’s where structured data comes in.