The only real downside to running an SEO business is that you'll need to invest in a handful of tools to give you the best possible chance of landing those 4-figure per month client retainers.
Moz is an SEO software that’s designed to boost your traffic, rankings, and search visibility. This SEO toolset is capable of conducting technical site audits, rank tracking, backlink analysis, and keyword and link research, enabling you to gain insight and create an optimized website.
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Consistent opt-ins to your email list is a non-negotiable aspect of building an online business. Use these tools to get people to join your list and become part of your tribe. Leadpages. In the past we’ve used Leadpages to build landing pages for our sites. There’s a couple of quirks with it, but if you need a landing page that will integrate with a bunch of different tools, Leadpages will work well. Unbounce. A Leadpages competitor you should be aware of. We’ve used them sparingly in the past. They’ve focused on tracking ad spend ROI, so if you’re in that world, give them a shot. ThriveLeads. This is what we use for the opt-in forms on our brands’ sites. They have a huge suite of products that are helpful branding tools. Buzzsumo. A good way to find influencers in your niche to reach out to for guest posting or interviews. Sumo. This tool is a great WordPress plug-in to capture leads and convert them into email list subscribers or social media fans. CrazyEgg. A visual tool to help you see where and how traffic interacts with your website. Moo. Of all the business card companies out there, Moo is my favorite. Not the cheapest, but they create quality printed business material. Etsy. We used Etsy to get our office signs made. There’s a lot of options for this, but Etsy connects you with smaller vendors who do a great job. GotoWebinar. We’ve gone back and forth with GotoWebinar. It’s an expensive solution, but almost always works. When you use webinars to generate revenue, sometimes that’s a worthwhile trade-off. WebinarJam. We’ve tried this one, and like it. A cheaper alternative to GTW. Slack. Our internal team communication preference. Buzzstream. A great tool for influencer outreach. Zoom. We use this for internal team calls and video calls with clients. Uberconference. If we need to record a conference call, this is our preferred (and FREE) solution. Soapbox. An awesome Chrome plugin from Wistia for creating screen capture videos. This is especially useful for making visual processes for your team. Fiverr. If you don’t have the funds to hire a graphic designer, Fiverr can be a good solution. Make sure the designs don’t infringe on other artists’ work, though. Upwork. Another marketplace for freelancers. We’ve found web experts, bookkeepers, marketing consultants, and more on this site. 99 Designs. Another option for on-demand graphic artists, whether you’re creating a new product logo or looking for a designer for a book cover for your new lead magnet. Great Branding Doesn’t Happen in a Vacuum
My only gripe about the popup is that I use ActiveCampaign and can’t add tags to create email automation work flows.
MS-Powerpoint is one of the amazing tools to make presentations. It has unbeatable features to create professional eBooks, white papers, and design presentations for client meetings and webinars.
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Highly desirable upstairs End-Unit in a Serene, Peaceful and Gorgeous Gated Community! Rare double balconies allow for fresh breezes and excellent natural lighting. Gas Fireplace, inside laundry closet will fit full size washer & dryer / gas hookups. Central air conditioning, whole house fan in attic and low energy Hydronic heater. Remote controlled ceiling fans in every room. Newer 5 burner gas range, convection oven, GFI outlets, built in microwave and dishwasher. Dimmable recessed lighting in living room, newer baseboards and waterproof laminate flooring in master bath. Master bath has dual sinks and a large walk-in closet with custom closet organizers and additional attic storage
And if you want to take things to the next level, consider coming up with in-depth guides and rich resources.
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The user-friendly interface means that you can easily customize your store with hundreds of templates and a simple drag-and-drop builder – so you never have to code or hire a web designer.
Ultimately, these are my favorite online marketing tools essential for small businesses. From lead capture to SEO research to analytics, these tools are capable of helping you create a fully integrated and successful long-term marketing strategy. If you’re looking to get up and running with a simple but effective stack, these tools will help you get there. HubSpot BuzzSumo ProofSurvey Anyplace Trello Google Analytics MailChimp Canva Screaming Frog Crazy Egg HotJar Hootsuite Buffer Slack Followerwonk Optimizely Convert.com Sniply The Ultimate Guide to Internet Marketing [Data + Expert Tips]
Devumi is a blog that shares insights and commentary on the world of social media marketing, with a focus on Twitter, YouTube, SoundCloud, LinkedIn, case studies, and more. Not only this but their content is also designed to teach readers how to grow their businesses through social media platforms.
Once you have figured out how much time you need and the framework for a particular project, you can use the information and data from those projects and apply them to similar ones. This will help your business grow from the experience and is more efficient as you are just replicating a process instead of repeating the learning process all over again.
The best way to create and build a store that keeps your customers happy is simple: customer feedback. But sourcing this can be a challenge. Knowing what questions to ask, how to collate the responses, and extracting meaning from them can be a mammoth task.
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