In this post, I’m going to outline 22 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you.
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But these 3 are just a taste of the small business tools recommended by these entrepreneurs.
You don't have to launch the next Angry Birds or Reddit. Try to think of an app that you've always wanted on your phone but have never been able to find.
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People who have gained popularity on YouTube are now some of the world’s biggest independent celebrities. Popular YouTubers are real celebrities, known for producing entertaining and engaging content that appeals to a vast viewer base.
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This lightweight productivity suite lets you keep track of conversations and tasks. Followup.cc lets you set reminders with just one click and lets you schedule follow ups so you can stay on top of conversations. It integrates with your email platform so you can start scheduling when to send messages, track when your email is opened by a contact, set reminders for specific webpages or social media profiles, and more.
For these channels to be profitable, you need to sell products that have a high-profit margin and optimize your paid campaigns to keep the customer acquisition costs as low as possible.
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Yes, there are a lot of considerations, but you’ve got this. As you’ll soon see, many online businesses started out small, selling just one or two products online and growing from there.
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When it comes to selling online, your passion will not necessarily translate to success. You need to figure out whether customers want the product. Use online tools like Google Trends to research trending products, look up questions customers may have, and determine what their current solutions are. Take a look at the Amazon Best Sellers list to spot niche product opportunities.
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Signing up will minimize your risk factors on Google and social media, and build a strong online presence by maximizing your positive visibility.
Whether you’re a seasoned marketer, or just starting out, there are plenty of tools available to help build your brand’s audience, including:
GrooveMail is an app of GrooveFunnels which is a functional email marketing CRM. It lets you create email campaigns, segment leads, schedule follow-ups, etc. Whereas, ClickFunnels has a built-in feature “follow-up funnels” that lets you engage the customers with SMS or emails.
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Entrepreneur on Fire is a daily interview podcast hosted by John Lee Dumas. Seven days a week he talks through an entrepreneurial journey with a new guest, including their successes & failures, favorite tactics & resources, and more.
They are just starting out but given their lightning-fast speed of implementation and having a CEO that helped to jumpstart Clickfunnels, this is a no-brainer.
We love Buzzsumo because it can help you analyze what content performs best for any topic or competitor. Buzzsumo can report important metrics such as social shares, backlinks, and which influencers are sharing certain pieces of content.
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Groovepages 1.0 was built using the Bootstrap framework, but that was scrapped before Groove Funnels went live and now Groove Pages 2.0 has the best drag and drop page builder on the market.
Webinars are the lifeblood of digitally distributed products such as software and other utilities. Having such a tool allows you to automate your sales funnels and get higher sales conversion rates through having interactive webinar tools to back you up. It is ideal for training remote workers through automated webinars as well as live sessions with multiple presenters.
Every business comes intending to grow. As a business owner, you have to keep learning and try new approaches and tools.
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Many of us get so wrapped up in the details that we overwhelm ourselves instead of taking things step by step and celebrating our successes along the way.
Moz comes with features like keyword research, search rankings tracking, and backlink analysis. You can use these tools to see how you’re performing in searches for given keywords and how you could do better. Once you have that information, you can adjust your site to rank higher or target new audiences.
There are different plans that you can select from, the most affordable one starting at $39 per month.
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With the COVID 19 and Pandemic crisis changing the “new normal” forever, more and more businesses (online and offline) are adapting to that change.
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Hemingway App uses a color-coded system to indicate long sentences, overly complex lines, use of the dreaded passive voice, and more. If something can go wrong with your copy, it’ll find it and highlight it. With search engines’ emphasis on great quality content, the Hemingway App is a vital tool for writers of any calibre.
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Starting an online business is not an easy task, however, scaling an online business is rather a big and different task altogether. It becomes a hassle for many online entrepreneurs after they start an online store. Once your brand starts growing, you’ll probably see an increase in sales. Regardless, don’t consider that as a success just yet.
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By migrating on-site data to a cloud based storage system, you’ll make it much easier for employees to access their files remotely and may save quite a bit of money in the process. Despite storing your files in the cloud it’s still really important not to forget to back up your data!
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WAH - Work At Home by Webtel is the best when it comes to feature-rich and affordable remote server access solution. To know the pricing of WAH in detail, checkout our plans Transform Remote Working in your Organization with our Pricing of WAH - Remote Desktop Solution
Zendesk Chat (formely Zopim) lets you interact with your customers in real-time to help give your brand a voice, build relationships, increase your sales, and provide personalized service. Read More
Revenue$0 to $500 thousand$500 thousand to $1 million$1 to $3 million$3 to $10 million$10 million to $50 million$50 million to $100 millionAbove $100 million
The only significant issue with this tool is that the costs aren’t provided, so you’ll need to deal with sales reps to find out what you can expect to pay for it. Still, if you find the set of features appealing, it may be well worth your time to see what they can offer you.
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Would you add any other tools to this list? Do you have experience with any of these? Share your thoughts with the rest of us!
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Wayback Machine helps you find past websites and their subscription service Archive-It enables you to capture, manage and search collections of digital content without any technical expertise or hosting facilities. Read More
Often, traditional businesses wish to incorporate email newsletters into their marketing strategy and prefer to pay someone to oversee this duty for them. It is feasible to generate revenue by creating and distributing newsletters for multiple firms. The creation and administration of online newsletters and the mailing lists that accompany them is becoming a more lucrative business as the traditional print newsletter fades into obscurity. Ascertain that your services are competitively priced compared to other newsletter developers, and carefully anticipate the amount of time you will spend on each circulation.
Page monitoring and testing: It carries out weekly speed testsMonitored alerts: Get alerts when a page triggers any speed conditions you’ve setGlobal testing: See how your website is performing in seven different global areas
No need for physical stores which allows you to quickly expand your business when possible.You can save a significant amount of money on rent, maintenance, and other costs associated with physical stores.You have access to customers from all over the world who can purchase from you at any time. You have access to a large pool of customer data which you can use to better market your products. Digital products can be sold online with very little upfront costs.
We highly recommend that, whenever possible, you always opt for a telephone call. Email is OK, but it doesn’t give you that personal interaction which can help you determine the legitimacy, expertise, and professionalism of potential suppliers, which are all things you need to know when you're giving someone a bunch of money.
For instance, a friend recently published a collection of short stories that's worth checking out for any fans of horror.
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GroovePages® is fully integrated with all other Groove apps, so start selling right away, without waiting for any integrations.
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The availability of massive quantities of digital data is both a blessing and a curse in the ecommerce world, because it makes it possible to hugely improve almost everything about your business, but tends to require far more of your time for analysis than you can realistically relinquish. That's why you must find a tool to make the process of data analysis smarter, and Wiser might be what you're looking for.
Create membership tiers, free or paid, and add course upsells to create a rich learning experience and generate even more revenue from your knowledge.
To start your own eCommerce store, all you need is an internet connection, a computer to manage your website, and payment software to process your online payments.
However, the best part of Groove affiliate is the GrooveFunnels affiliate marketing program which rewards its users with up to 40% commission for the Tier 1 sales and up to 10 % for tier 2 sales.
You can share your GroovePages website or funnel designs and have another Groove customer import them in a click of a button.
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Our decades of experience working in digital marketing have given us the upper hand to offer our customers the best email deliverability in the business.
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Check that all variations of your domain (i.e. .com, .net, .info, etc) are available – if there is already a company that is using the .com domain, it’s not wise to register a .net domain with the same name. This will confuse both your customers and search engines.
Trello keeps your whole team connected with drag and drop cards. Organize multiple projects amongst several people without worrying if someone received your message. Communicate with your team members by adding comments, uploading file attachments, and setting due dates.
GrooveKartⓇ uses an online store-style of selling and GrooveSell™ uses a funnel-style of selling.
WordPress websites and more robust and better built but GroovePages is a lot more beginner friendly, fast and easy to use.
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Teachable is a business tool that helps you make and sell online courses that teach people how to master a skill set you’ve built, then Teachable is a tool you were looking for as an online course delivery platform.
Integrately is 1 click integration platform for non-techies. It is the only platform with millions of ready-to-activate integrations! With Integrately, you can integrate GroovePages with 900+ apps in the next few minutes, without any technical skills and zero learning curve. Just find your automation and activate it.
This awesome tool, used by speakers at TEDx, SXSW, and other conferences around the world. You need to create manually engaging presentations. Provide the inputs that you want on your slides, then SlideBot automatically designs your presentation for you in a more creative way. Each slide is specifically tailored to fit with your content and you’re able to present, edit, or export a fully editable version to Powerpoint right away.
I like the product because it's simple to install -- all you need is a simple script to set up all the features across your site. Plus, it's incredibly affordable, and might even be free, depending on your needs.
Customize the small things for a controlled user experience: autoplay, mute on start, show/hide control bars… and so much more.
Facebook Ads Library – You can use the Facebook Ads Library tool to check what kind of campaigns and ads your competitors are running on both Facebook and Instagram. Find out what types of ads your competitors run on Facebook and Instagram 5. Identify your target audience
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Being fully mobile is no longer an option for ecommerce businesses. Your customers demand a fully mobile shopping experience and that includes the shipping of their orders. Shipstation mobilizes the shipping, tracking, and management of your products.
Whether it’s to organize your task work, schedule meetings, or collaborate with your team members, there’s an app out there to help. And while it's tempting to try and minimize your overhead costs as a remote worker, investing in the right apps is one of the best ways to stay organized and productive when you work from home. Trello, for collaborating across projects. Todoist, for making quick to-do lists. Freedom, for blocking distracting websites during work hours.
The chances are you’ve already integrated your Insta feed with your ecommerce store. Customers can browse your Insta from your website, but they can’t buy — unless you’ve got Snapppt.
There are no major start-up costs to launch this type of online business. All you’ll need is a great microphone and recording software.
English and Arabic speakers live on the other sides of the planet, so there is a lot of money in this niche.
Online services like ViralSweep and Gleam allow you to run such contests and giveaways online, helping you to keep things simple and professional without all the added work.
