So how does it make money? Well, through payroll services in North America and charging fees on online transfers, neither of which needs to involve you if you just want the free support. Test it out and see how you get on.
ConvertKit also has a free option, and just like Sendinblue, the prices of the paid packages depend on the number of emails your business is planning to send. But the most affordable package is $29 per month.

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All of these tools will help you gain insight into how your customers use your site, what they look at and for how long, and areas of friction that prevent conversion. This can improve the usability of your site, and will likely increase conversions as a result.