If you’re a busy ecommerce entrepreneur, then the amount of emails you get flooding into your inbox every day can be overwhelming. How do you stay on top of them? How do you figure out which emails are important and which are just fluff?
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Internet marketing is for more than just attracting new customers — it's also critical for maintaining a loyal, long-term customer base.
Offer to buy 5-10 people a cup of coffee in exchange for 30 minutes of their time. Use your meeting to talk about the challenge and see if the pain point is something they would pay money to solve, or if it doesn’t bother them much. Avoid bringing up the product you have in mind, as this may influence the answers you get. Instead, focus on how they feel about the challenge, how they currently deal with it, and whether they would pay to solve the problem. If so, how much would they be willing to pay? Asking these questions can help you figure out if there might be an audience for the product.