It’s safe to say that regardless of what kind of niche business you want to get into, at the end of the day, if you’re passionate about what you’re doing, if you have patience, and if you remain loyal to your customers, starting an ecommerce business will pay off at the end. You will need to take some risks along the way and make a few adjustments, but you need to trust your instincts and make a plan as soon as possible.
According to eMarketer, the global ecommerce industry is expected to grow more than USD 4 trillion by 2022. You must grab a piece of this pie by starting an online business as soon as possible. If you don’t have an online business up and running in this digital era, you’re missing out on massive profits.
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One of the most important benefits of cloud-based tools is they are easily accessible. The simplest scenario of it being so convenient is that you don’t have to save a Word file, e-mail it to your colleague for edits and then wait for them to email it back to you. You and your peers can work on the same document at the same time. This makes work much faster and efficient.
Content marketing will always be a big part of what you do, so don’t overlook the many ways an infographic can increase your reach either via social media, to add to your email campaigns, or to encourage people to click to tweet. Infographics can help you reach new heights.
Tools are an inevitable part of running an ecommerce business. From inventory tracking to retargeting ads, there are a ton of useful apps and tools you can use to automate, scale, and improve your business. ! email-software marketing-tool groove-video Close Project groove-blog
A customer relationship management solution is critical to your growth. The following are hand-selected, as they represented the most used in the personal branding space online. There are others, but these are the industry standards right now. Mailchimp. Mailchimp has been used as a beginner solution, but they’re growing way beyond that with some of their new automation. Infusionsoft AKA Keap. We mostly use Infusionsoft for our brands. It can do some big-time heavy lifting, so it’s a great choice for established brands. Drip. Drip is a nice middle ground between Mailchimp and Infusionsoft, specifically with regard to automation. Active Campaign. Lots of people use this. We have very limited experience with it, but in our time using it, it was able to do all the things we needed it to. They’ve made a concerted effort recently to focus on automation as well. Optin Help
For everything from getting started with email marketing, to email marketing best practices and lead magnets, check out The Ultimate Guide to Email Marketing.
Coaches and mentors need some sort of high ticket sales funnel. The goal here is to provide tons of value first and help your targeted audience make a decision to hire you as their coach or mentor.
Remote working also raises issues surrounding management, collaboration and productivity. A recent survey found that 76% of HR managers reported that the most frequent staff complaint during lockdown came from managers and related to the maintenance of employee engagement and productivity.
As simple as that may be, using this tool is even easier which is why its one of the best online marketing tools. It all starts with a topic or domain. For example, a search for NeilPatel.com results in the following:
You’re literally locking in $0 monthly fees, free future updates, and thousands of dollars in yearly savings.
Or, knowing where your customers are located could help you implement more localized campaigns or website features. You could, for instance, start displaying prices in a particular currency if you know that most of your visitors are from a specific country.
GrooveMail® isn’t just email. You have the power to send personalized SMS, voice broadcasts, and even physical mail - all automated according to any segmentation.
Businesses book meetings faster with Doodle. Quickly schedule 1:1s with outside parties without guessing or inquiring about availability. A first-come, first-served open block for appointments lets guests see and respond to your changing availability without you having to constantly update them.
No other companies are using the same brand name on a different domain – Search for your ‘to be’ brand name of Google and look at the results. If there are other companies using the same brand name that could be a big issue and it’s better to come up with something unique.
For a real-life example on how to successfully implement SEO into your digital marketing strategy, check out our case study on Canva here: