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One system, InterGuard, can be installed in a hidden way on workers’ computers and creates a minute-by-minute timeline of every app and website they view, categorizing each as “productive” or “unproductive” and ranking workers by their “productivity score.” The system alerts managers if workers do or say something suspicious: In a demo of the software shown to The Post, the words “job,” “client” and “file” were all flagged, just in case employees were looking elsewhere for work.
Meet Sanebox. Sanebox is a handy email management tool that uses clever algorithms to automatically sort your emails into different folders based on the level of importance of the email. Important emails stay in your inbox, distracting emails are moved to a “SaneLater” folder to read at a later date, and spammers are banished to your trash.
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Consistent opt-ins to your email list is a non-negotiable aspect of building an online business. Use these tools to get people to join your list and become part of your tribe. Leadpages. In the past we’ve used Leadpages to build landing pages for our sites. There’s a couple of quirks with it, but if you need a landing page that will integrate with a bunch of different tools, Leadpages will work well. Unbounce. A Leadpages competitor you should be aware of. We’ve used them sparingly in the past. They’ve focused on tracking ad spend ROI, so if you’re in that world, give them a shot. ThriveLeads. This is what we use for the opt-in forms on our brands’ sites. They have a huge suite of products that are helpful branding tools. Buzzsumo. A good way to find influencers in your niche to reach out to for guest posting or interviews. Sumo. This tool is a great WordPress plug-in to capture leads and convert them into email list subscribers or social media fans. CrazyEgg. A visual tool to help you see where and how traffic interacts with your website. Moo. Of all the business card companies out there, Moo is my favorite. Not the cheapest, but they create quality printed business material. Etsy. We used Etsy to get our office signs made. There’s a lot of options for this, but Etsy connects you with smaller vendors who do a great job. GotoWebinar. We’ve gone back and forth with GotoWebinar. It’s an expensive solution, but almost always works. When you use webinars to generate revenue, sometimes that’s a worthwhile trade-off. WebinarJam. We’ve tried this one, and like it. A cheaper alternative to GTW. Slack. Our internal team communication preference. Buzzstream. A great tool for influencer outreach. Zoom. We use this for internal team calls and video calls with clients. Uberconference. If we need to record a conference call, this is our preferred (and FREE) solution. Soapbox. An awesome Chrome plugin from Wistia for creating screen capture videos. This is especially useful for making visual processes for your team. Fiverr. If you don’t have the funds to hire a graphic designer, Fiverr can be a good solution. Make sure the designs don’t infringe on other artists’ work, though. Upwork. Another marketplace for freelancers. We’ve found web experts, bookkeepers, marketing consultants, and more on this site. 99 Designs. Another option for on-demand graphic artists, whether you’re creating a new product logo or looking for a designer for a book cover for your new lead magnet. Great Branding Doesn’t Happen in a Vacuum
So, if you’re going to make this one of your methods of growth, take some time to learn what is and what isn’t working.
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Business firms and large corporations can easily afford to hire a social media agency or full-time staff to run their Instagram, Facebook, and Twitter accounts, but smaller companies most often have to manage their own marketing on social media. They do however also have many other responsibilities, and business owners are often too busy or overwhelmed to spend much time maintaining their social media presence.
If you’re selling a physical product, you will need to either manufacture it or find suppliers that are willing to work with your small business. Then, find a place to store your inventory and list it up online so people can start buying it.
