Yep – I’m a brave one too. First and foremost it’s “write, write, write” and then it’s “traffic, traffic, traffic”. I think my biggest constraint is impatience. I too have day job that seems to want my time. I’m staying focus, listening to the blog mastermind daily, have outsourced some of the technical work, and am writing content almost as fast I can. I believe it will come together, but I’m impatient and want it NOW. That gets in my way because it gives the little negative voice living inside my head the opportunity to tell me it’s not working.
If you have a product, logo, artistic work, or other intellectual property that you want to protect, you might want to apply for a trademark, patent, or copyright. Having these protections in place gives you legal recourse should you need it. You can apply for a trademark or patent through the U.S. Patent and Trademark Office or a copyright license through the U.S. Copyright Office.

Beyond these three core traffic techniques there are many other methods that can be used, but if you look under the hood of most Internet businesses you will find that one or two or all three techniques above account for the big chunk of converting traffic.
Google Trends is a pretty basic tool — we don’t suggest you but your entire business plan at its mercy, but it is a solid way to ascertain interest in broad search terms over a stretch of time. Search interest in a product or brand is a pretty reliable indicator of commercial value and opportunity.