With all the fancy text colors and fonts, don’t forget to make sure that the copy is legible. Pages with dark background and light text generally tend to convert less than light background with dark text, but there’s nothing that works all the time in all industries. Use a font size that is easy to read. Make sure the main headline uses a larger font than the rest of the page. Always have a call to action above the fold. Use large call-to-action buttons. Use as few fields in the form as possible – if possible, just ask for the email. Never use a countdown timer with more than 72 hours on the clock Place the countdown timer just under the call-to-action. Highlight the benefits. When using video, upload a thumbnail that will encourage people to click the “play” button. Always have the video “play” button above the fold. When using an “alert bar” at the top of the page, never use more than one line of text. When using the word FREE as the price, show the original price with a strikethrough. Structure of a basic lead capture page
You can provide services online by doing video calls instead of meeting in person. You can also offer 3D floor plans and walkthroughs of the end result to give your customers a better idea of what their finished rooms will look like!

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Having a content marketing strategy can benefit you in many ways. Creating relevant and educational content allows you to engage your audience and peers, and also positions you as a trustworthy authority in your space.