Here’s how it works: when someone reaches your site, it starts recording all of their on-site activity. That encompasses their clicks, their scrolls, and their cursor movements. It even records everything that’s happening on the page, including dynamic content such as product carousels and slideshows. You can then filter that data however you like: watch the recordings back (skipping the parts where there’s no activity), review standard heatmaps, or look at isolated metrics.
When working from home in the current environment, one of the most important tools you’re going to need is a decent video calling package. From Teams and Zoom to Google Hangouts there are a number of options available. If your company already uses Microsoft 365 the chances are you’ll have access to Microsoft Teams, our preferred option. If not, however, Zoom is a great option for both video calling and virtual meetings.

Here, your market research will entail not just the online business opportunities, but also the consumer trends. Which demographic are you targeting? What methods/platforms will you use to promote and market your brand? Where do you plan to source the goods you will sell, any stores around that can sell at wholesale prices?
A marketing funnel (also known as a ‘sales funnel,’ ‘lead funnel,’ or ‘conversion funnel’) is based on a framework where consumers move through various stages before finally purchasing a product or service. Creating a sales funnel will help you visualize these stages and effectively drive leads towards your call-to-action (CTA). Different tools and marketing techniques are used to push customers ‘down’ the funnel, one of which is a landing page.