Unless you’re an accountant, the headline financials for your ecommerce business are what you’re interested in. But what if you’re neither a finance expert, or in a position to pay for one to manage your accounts? That work still needs to be done if you’re going to trade effectively. Finance tools take the hassle away from managing your accounts and reviewing the performance of your business.
After all, it still hasn’t fully launched and you can get 100% free access to it.

As I talk about in the Conversion Blogging Video and break down in some depth in the Sales Funnel 4-Part Article Series, the idea here is to filter down to a very small group of people, a subset of all the traffic you generate, who buy everything you offer (or at least something with a high profit margin). It’s these people who benefit the most from your business, but it takes the above three step process to attract and filter down to them.
In other words, not very user-friendly, and definitely not suitable for all business owners, especially those who are less tech-savvy and might even be on a budget.