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You might think putting your great idea out there is risky because someone might jump in ahead of you. But talking to people who form part of your target audience can help you avoid wasting time and effort on something that simply won’t fly.

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Profitability – 70% say online businesses have a higher net profit margin.Resilience – 69% say they’re less likely to fail (and 68% say owners lose less if they do fail).Innovation – 69% say they’re more likely to be based on a novel idea.Lifestyle – Online business owners are 2.5X more likely to hold down a day job as well.Stress – Just 4% say online owners are more stressed (49% say brick-and-mortar owners are). Costs – Most say it costs less to start and run (see full report for retail/service breakdown).Break even – Most say they break even sooner (see full report for retail/service breakdown).