You can start your own blog if you are passionate about something or have expertise in a certain area. There are various platforms such as WordPress and Blogger that allow you to set up your own blog for free. If you post original content that is useful for your target audience on a regular basis, you will rank higher in the search engines. You can monetize your blog by placing ads via Google AdSense. You get paid on the basis of the pay-per-click model. Another trick is to earn money via Affiliate Marketing, by placing ads for the products sold by an affiliate. When the user clicks on the ad, the link takes him/her back to the site of the affiliate where he/she can purchase that particular product.
Free tools and resources that the Best Of The Best Expert Marketers Use… (with all the links you need to access them)

That is a truly superb post. It is inspiring, and I’ll add one important reason why most people are not doing it…lack of commitment.
Here’s a tip: if a competitor’s website has a much higher domain authority than yours, then you might find it difficult to rank for the same keywords. If this is the case, it’s best to target other search terms.