Another strategy to consider is selling products that tap into consumer’s physiological needs. American psychologist Abraham Maslow created “Maslow’s Hierarchy of Needs” way back in 1943 and it’s still relied on by marketers and salespeople today. The hierarchy of needs are: Self-actualization: The desire to become the most one can be Esteem: Respect, self-esteem, status, recognition, strength, freedom Love and belonging: Friendship, intimacy, family, connection Safety: Personal security, employment, resources, health, property Physiological: air, water, food, shelter, sleep, clothing, reproduction
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In this post, I’ll be going over the subtle differences between both of them, what each of them offer and what each of them are, as well as what they do.
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