What sticks out to you? Whether it's the color orange, the sprocket logo, or the tagline — all these factors support HubSpot's brand.
As I talk about in the Conversion Blogging Video and break down in some depth in the Sales Funnel 4-Part Article Series, the idea here is to filter down to a very small group of people, a subset of all the traffic you generate, who buy everything you offer (or at least something with a high profit margin). It’s these people who benefit the most from your business, but it takes the above three step process to attract and filter down to them.

Christian is a jack of all trades, but don’t call him “Jack”. Event planning? Check. Building everything? Check. Resident wakeboarder? Check. Producing a vodka brand? Check. He came to us from Lake Tahoe and the University of Oregon Product Design program, where he says he built a particle accelerator that fits in your pocket, but we think he was exaggerating. In his spare time he advises on ideal burger toppings and talks about his Subaru. Joe is the other half of Grovemade’s founding pair, along with Ken. After six years of life changing challenges at Grovemade, he decided to switch things up and start a new paper goods company called Pacific & West. He continues to laser anything he can fit into his machine, including a line of premium customizable leather goods called Engrave Goods.
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