starting an online business
First, determine what you are passionate about or what interests you. Once you have analyzed your inclinations, narrow down your choices by assessing the problems of your target audience and how you can solve them. Conduct a competitor analysis to recognize any opportunity that gives you an edge over your competitors in this niche.
marketing tools
Another strategy to consider is selling products that tap into consumer’s physiological needs. American psychologist Abraham Maslow created “Maslow’s Hierarchy of Needs” way back in 1943 and it’s still relied on by marketers and salespeople today. The hierarchy of needs are: Self-actualization: The desire to become the most one can be Esteem: Respect, self-esteem, status, recognition, strength, freedom Love and belonging: Friendship, intimacy, family, connection Safety: Personal security, employment, resources, health, property Physiological: air, water, food, shelter, sleep, clothing, reproduction
If you want to spice up your remote team’s communication, Chanty could be the quirky chat app for you. Chanty is a kanban board and messaging app all at once — think Trello with a messenger function. You start by creating a task on the kanban board and adding team members to it. The task then turns into a chat room for all the added members, keeping your communication focused on getting the job done.
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Despite offering three convenient financial tools for free (with no hidden catches), Wave doesn’t actually stop there. Instead, it’s really an entrepreneurial community of sorts, dedicated to helping aspiring business owners achieve their dreams. Its free accounting software, invoicing software, and receipt-scanning functionality would be good enough, but knowing that you can get help from a like-minded community is invaluable.
The ongoing COVID-19 outbreak has forced many organizations around the world to switch to remote work. For example, companies like Google, Facebook or Microsoft have rolled out work-from-home policies for thousands of employees around the world. A sudden increase in remote working has also prompted a surge in interest in work-from-home software. Stocks of Zoom, a video conferencing tool have increased by 20% in a month as global stock markets continue to decline rapidly.
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This step is critical because the outcome of this exercise will determine how you will approach the next steps. Who can potentially visit your website? Who can potentially buy your products? What is their gender, age? Where do they live? What languages do they speak? What is their education level? What is their ethnic background? Which social networks are the most likely to use? Who are the online influencers of your target audience? Which other websites are the most likely to visit? Which online forums or groups do they use?
If you have a product, logo, artistic work, or other intellectual property that you want to protect, you might want to apply for a trademark, patent, or copyright. Having these protections in place gives you legal recourse should you need it. You can apply for a trademark or patent through the U.S. Patent and Trademark Office or a copyright license through the U.S. Copyright Office.
