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There's a bunch of information on the internet about how to market an online business, but this section will focus on the essentials you should absolutely have, regardless of the software or platforms you use.

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If you want to improve your online presence and digital reach, it’s essential you get your keywords right. The Google Keyword Planner allows you to plan Search Network campaigns with greater proficiency.
Followerwonk is designed to mine your Twitter Analytics, so if Twitter is one of your strongest platforms, this is likely a worthwhile investment. .

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It’s also important to keep Facebook Ads in mind. Much like Google Ads, you can create targeted campaigns to attract Likes, make sales, and promote your brand.
It’s also capable of letting you reach more customers and monitoring your campaigns’ performance while enabling you to protect your customers’ data.

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Groove Member is a replacement for a service like Teachable that will let you set up for free but once you start having some success, will move in and start taking a handsome share of the profits.
Ultimately, what you want is to make funnel building an easy to do sales activity.

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According to rankings site Alexa, YouTube is the second most visited site in the world next to Google. This means if you can create video content that people want to watch, there is enormous income potential.

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If you’re interested in learning more about your competitors, use this tool to find the top ranking content for any keyword. Sticking with the “content marketing” example, the tool displays the following:

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    Quotient provides great looking quotes and proposals in one easy to use system. Customers can accept, anytime, on any device, 100% secure. Read More

    Audiobooks have gained popularity over the last couple of years, and a lot of authors are looking for high-quality voice actors to bring their books to life. You can make a pretty penny with this easy online business idea by becoming a book narrator.
    Freelancers used to be soldiers-for-hire, willing to sell their lance to the highest bidder. We're not really sure how that got applied to writers-for-hire, but they do say the pen is mightier than the sword.

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    Businesses of all types can use the platform, but it’s best for those that are interested in a simple and effective solution. With its attractive interface, friendly onboarding process, and top of the line customer support, it remains a favorite of new small business owners who are interested in accelerated growth.

    Virtual assistants are generally solopreneurs who offer their services to small businesses that need help with a given range of tasks.
    You know just how important it is for your marketing funnel to be in good working order. With this software, you have access to tools that help with: bloggingSEOsocial Mediawebsitelead managementlanding pagescalls-to-actionmarketing automationemailanalytics

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    The internet is a network consisting of many big and small interconnections worldwide. An ISP can provide Internet service to its users based on a telecommunication telephone line (such as copper or fiber optic cable), satellite, or wireless facilities. ISPs can be either privately owned or group owned.

    The cost to start an online business can be from a few dollars to hundreds of thousands of dollars. It depends on the type of business you want to start. Cost of registering a domain name for your business – $15 per year (some hosting providers give this for free). Cost of setting up a WordPress blog – It can be as low as $2.75 per month including domain registration. Cost of a professional WordPress theme – around $100 to get a professional and optimized theme. Cost of setting up a self-hosted eCommerce business (WordPress and WooCommerce) – You can get a theme for $100 or a custom-made website ($2000-$10000 depending on requirements and functionality). Cost of setting up a self-hosted eCommerce business (Shopify) – $29 – $299 per month (depending on the size of your store).
    Wave is award-winning accounting software designed for entrepreneurs and the majority of its tools are absolutely free—invoicing, payments, payroll, receipts, and more. However, collecting payments via credit card or running payroll comes with a price tag. Wave’s best feature is the ability to fully brand, customize, and personalize invoices with advanced features like recurring billing and automatic payments.

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    Groove Member is a replacement for a service like Teachable that will let you set up for free but once you start having some success, will move in and start taking a handsome share of the profits.

    ‘Larger teams need better organization than what a simple time-tracking tool can do, as well. The right project management tool will depend on what kind of work your remote team does. For example, our editorial team uses Trello to manage our writers’ work, but a kanban board won’t be enough for more complex work, like app development.
    As a retargeting tool, Exit Bee enables you to create email campaigns based on visitor location and behavior. This means you can apply filters by the device, pages visited, time spent on page, and pages visited or not visited.

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Many hosted platforms offer easy drag-and-drop capabilities, which can be a boon for non-techie entrepreneurs who want to go the DIY route with their website. Templates are available, and the popular platforms often come with built-in inventory management, marketing, sales, and reporting features. Hosted ecommerce platforms are easy to manage. The website layouts are beginner-friendly and easy to navigate, so if you’re new to ecommerce, it’s definitely something to consider.They offer support. If you’re unsure about how to use a certain feature, or if you have a problem with the platform, you can always turn to their support team. Cons of Hosted Ecommerce Platforms Some merchants may find these platforms limited because any updates or feature releases will depend on the solution provider. Their online store may not be as flexible as the ones built using an open-source platform since the look, feel, and capabilities of their site will be dictated by its specific theme.As for integrations, many fully-hosted platforms have preferred add-on providers, so your choices when it comes to third-party solutions may be limited.

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Canva is the design platform for DIY creatives. Beginner level designers and marketers can utilize stunning, premade templates that make it easy to turn content ideas into professional designs using Canva’s drag and drop features. Whether you need a photo collage or a social media mockup, Canva makes it possible for anyone to create amazing designs.

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For email, Mailchimp and MailMunch are two wonderful and affordable online business tools for growing and maintaining your email list. Both have customizable features, such as allowing for custom landing pages and automatic syncing of email and newsletter campaigns. Yes, social media management is customer communication, but it’s really its own animal, too. We all know about Facebook, Instagram, LinkedIn, etc, but how about tools that utilize those social media platforms in the easiest way possible?

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This sophisticated tool allows you to compare your Performance Grader score with competitors in similar spend brackets, giving you a sense as to where you fit into the competitive landscape.

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