Here's a simplified version of what takes place, but the principles are the same: You lend money to people who can't or won't borrow it from regular banks. Your profit is generated by the interest charged on that loan. Startup costs: You don't need to be Warren Buffet to get involved in the peer-to-peer lending market. In fact, some peer-to-peer success stories have started with as little as $25. Income potential: Inexperienced lenders can earn as little as 4% per year in interest on their loans. Which is still better than most banks. More experienced lenders report returns of 12% – 14% on their loans. But do your due diligence because every financial transaction involves an element of risk. Success stories: Joseph Hogue made US$10,000 with P2P loans.
When you make social media accounts, stick to the platforms that support your business goals. This'll focus your marketing efforts and make sure you're engaging with your target audience. For instance, Instagram is a visual platform, LinkedIn is a networking channel, and Twitter and Facebook successfully support a mix of long and short-form text.

At this stage, you don’t have to make your plan very detailed but it’s enough to outline which digital marketing channels you will use and in what order.
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