WordPress is going to be a lot cheaper for one or two sites but as you build more and more sites and need more and more marketing solutions, the costs are going to quickly add up.
Google's cloud equivalent of MS Office tools is a natural fit for this list. From the very beginning, this has been a cloud-based environment, unlike Office 365, which went through a seismic transition before the online version of MS Office was recognized as the de-facto leader of office productivity suites. G Suite was compiled as a competitor in the same market, and many businesses prefer the real-time environment of Google Docs, Sheets, etc. over a rather bulky Office 365 subscription. They're essentially the same thing but life-long users are well aware of the nuances of each that make them more appealing.

Another strategy to consider is selling products that tap into consumer’s physiological needs. American psychologist Abraham Maslow created “Maslow’s Hierarchy of Needs” way back in 1943 and it’s still relied on by marketers and salespeople today. The hierarchy of needs are: Self-actualization: The desire to become the most one can be Esteem: Respect, self-esteem, status, recognition, strength, freedom Love and belonging: Friendship, intimacy, family, connection Safety: Personal security, employment, resources, health, property Physiological: air, water, food, shelter, sleep, clothing, reproduction
Google Sheets is now a database application that is a part of the free cloud windows software package that Google offers through its Cloud storage service. The software even contains Google Docs and Google Slides, a pdf viewer, and a communication system. So if you have any excel sheet or spreadsheet needs for your workflow environment, then Google Sheets can help.