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In this post, I’m going to outline 22 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you.

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When the COVID-19 pandemic hit, many businesses were forced to close their offices, factories and warehouses when the government advised employees to start working from home. Months later, many businesses have realised that remote working comes with many benefits and, with the pandemic now entering it’s second wave, it looks like working from home is set to be come the new norm.
As I talk about in the Conversion Blogging Video and break down in some depth in the Sales Funnel 4-Part Article Series, the idea here is to filter down to a very small group of people, a subset of all the traffic you generate, who buy everything you offer (or at least something with a high profit margin). It’s these people who benefit the most from your business, but it takes the above three step process to attract and filter down to them. .

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Veeqo enables you to unify your inventory and orders, speed up your dispatch, and provides a single source of multi-channel reporting. Inventory: Real-time updates of sales across channels. This makes it easier to forecast when and how much to purchase. Picking: Ensure the right item is shipped and on time. Eliminate refunds and returns due to wrong products and improve delivery time. Shipping: Automate repetitive tasks like bulk printing shipping labels for multiple carriers. Use paperless commercial invoices to ship customer orders overseas quickly. Reports and forecasts: Get a birds-eye view of your warehouse and stay atop of inventory value (current and historic). 15. Smile.io
Because online startups have to launch in the dark and learn on the fly, they tend to go with shorter, more fluid plans. Something that is easier to update as more information comes in.

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Below is an example of a business plan template. Yours doesn't have to look like this, however. Just include the information needed.
Of course, there are many digital marketing strategies that can be implemented. Some of the most popular online marketing strategies are: Email marketingSocial media marketingContent CreationSEO (search engine optimization)PPC (pay-per-click)

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What’s missing? What are your favorite small business tools and resources? Leave a comment below & let us know! The next post you should read Check out these related posts by Jacob Statler 11 Powerful Instagram Tools to Get More Followers & Grow Your Account by Jacob Statler 4 BEST Facebook Raffle Apps to Run a Contest & Pick a Winner by Pauline Cabrera 5 of the Most Useful Ways to Work With Social Media Influencers by Joshua Parkinson Marketing Your Startup on Facebook: How I Turned a Fan Page into a Business [Case Study] Login Support TERMS OF SERVICE Privacy Policy Pricing Blog Reviews Features About Cancellation Policy

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For one, if you’re a local business owner who still operates in the traditional brick and mortar business without any strong ONLINE presence, I’m sorry, this is going to be an uphill battle.

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    Using a time tracking tool is a great way for businesses to measure employee productivity but also hold employees accountable for their work.

    A customer relationship management software, or CRM software for short, is one of the underdogs of business software. Many business owners might perceive this just as a way to keep track of contacts but CRM is one of the essentials of an online business.
    Realizing your team's potential to do great things is a critical first step towards investing in small business software and tools. When leadership understands the specific needs of individual teams they can begin to bridge gaps with smarter software and tools that foster growth, ignite communication and collaboration, and drive productivity and performance.

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    The hardest part of ensuring your channel’s success is deciding on the right niche. Some of the most profitable niches include health and beauty, gaming, cooking, reviews and unboxing, and many more.

    Other sorts of online businesses may want to look into Stripe. It has a strong reputation for making payment processing easy and secure, and with a flat rate of 2.9% + $0.30 per transaction, and it doesn’t saddle business owners or their customers with a bunch of hidden fees. While eCommerce isn’t something that’s going to apply to all online businesses, for those that do fall under this category, a smooth delivery of the product is crucial. Two tools that online business entrepreneurs should consider using are ShippingEasy and AfterShip.
    Distractions come in different ways. Working remotely has no one checking up on you to see if you are working or not so you tend to divert your attention to other things. You may overuse social media or take naps overtime in the middle of work.

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    Glew can break data down into granular categories, helping you target specific segments. You can also set up repeating analyses and alerts to stay on top of changing trends.

    Entrepreneurs are never handling one task at a time. They must focus on several projects at once. Project management tools like Trello give business owners the confidence to stay motivated.
    See if you can get in touch with similar merchants who are using (or have used) the ecommerce platforms that you’re considering. Ask the solution provider for references. Another option is to visit online forums or LinkedIn groups, and then start a discussion about the providers that you’re considering. You’re bound to come across former and existing customers who can share insights.

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    The Inventory section helps you organize Stock Management Unit (SKU). You can select whether a particular product is in stock or out of stock. You can also check out the ‘sell individually’ option that allows you to sell only one item at a time.

    Accounting software is less prone to making mistakes and you can also find an audit trail when you use it. In an excel sheet, you can’t keep track of anybody making changes to your data so the possibility of fraud increases.
    As a big fan of BuzzSumo, this is a ditial marketing tool that I use on a regular basis. Even if you don’t do much with the data at first, each search will help you to better understand your competition and target audience.

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No monthly hosting bill. No annual software fees. No payments ever after your initial investment. Can your current funnel builder offer you that?

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Airbnb is the high-flying startup that’s making waves in the hotel industry by giving individual homeowners the chance to rent out their spare bedrooms & couches.

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By using MailChimp, you can design email newsletters, post and share them via social networking, and track the results.

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In a nutshell, GroovePages software makes it simple to easily create high converting seo-friendly websites and sales funnels. This is why I chose Groove Funnels in the first place, for the ease of use.

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