Using the AdWords campaign options, you can create targeted ads which are triggered and displayed alongside Google searches when Internet browsers search for predefined keywords. Additionally, your ads also will appear on websites and articles which contain similar keywords.
If nothing else, the rise of self-publishing proved that dismissing business opportunities without fully understanding them can be a big mistake. Startup costs: Zero, but ideally you'll need at least $100 for a great cover for your book. You would then ideally have another $100 for an editor and $100 to market your book once it's finished. That’s a total investment of $300 to write and publish a novel that could make back 10x – 20x what you invested in it. Income potential: A single successful book can earn you anywhere from $100 – $500 per month. A successful series of books could earn you up to $50,000 per month within your first year as an indie author. Success story: Dave Chesson is a successful publisher with several books under his belt. He blogs regularly with tips for self-publishing books and has also created Publisher Rocket that will help you find the best idea for your first (or next) book.

You will want to think carefully about which business model is best for you. They all require different levels of financial investment and will determine how you structure your business.
Communication problems can increase if half of your team works from home and the other half works remotely. Remote employees might miss overhead discussions and other critical changes and updated within the workplace. While coordination might seem like a big challenge, the solution is to communicate as much as possible. Implement work from home software, collaboration, and video conferencing tools to make sure all the components of your team – whether remote or in-house – are connected.